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Link building is the process of getting other websites to link to your website—an essential SEO strategy to increase your site’s authority, visibility, and rankings on search engines like Google.

 Link building is the process of getting other websites to link to your website—an essential SEO strategy to increase your site’s authority, visibility, and rankings on search engines like Google.

Crazy Domains

🔗 Link Building: Key Concepts

  • Backlink: A hyperlink from another website that points to your site.

  • Domain Authority (DA): A score (0–100) predicting how well a site will rank; higher DA backlinks are more valuable.

  • DoFollow vs. NoFollow:

    • DoFollow links pass SEO value.

    • NoFollow links don’t pass authority but can still drive traffic and brand awareness.

  • Anchor Text: The clickable words in a link—important for keyword relevance.

✅ Effective Link Building Strategies

1. Guest Posting

Write high-quality articles for other reputable blogs in your niche and include a link back to your site.

2. Broken Link Building

Find broken (404) links on relevant sites, suggest your content as a replacement.

3. Skyscraper Technique

Find popular content, create something better, then ask the same sites to link to you instead.

4. Business Directories & Listings

Submit your site to trusted directories (e.g., Crunchbase, Yelp, Yellow Pages, etc.).

5. HARO (Help A Reporter Out)

Respond to journalist queries to get featured (and linked) in news outlets.

6. Content Marketing

Create link-worthy content (infographics, original research, statistics, case studies) that others want to reference.

7. Influencer & Blogger Outreach

Collaborate with niche influencers who can write about and link to your product or service.

8. Press Releases

Publish announcements that get picked up by media and result in backlinks.

⚠️ Avoid These (Risky/Black Hat)

  • Buying links from link farms

  • Private Blog Networks (PBNs)

  • Spammy blog comments

  • Automated link tools

These can trigger Google penalties and hurt your rankings.

🔍 Tools for Link Building

ToolPurpose
AhrefsBacklink analysis & prospecting
SEMrushLink audits & competitor links
Moz Link ExplorerDomain authority check
Hunter.ioFind emails for outreach
BuzzStreamManage outreach campaigns More Info..





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