​Tira Beauty is an omnichannel beauty retail platform in India, launched by Reliance Retail in April 2023. Spearheaded by Isha Ambani, it offers a curated selection of global and homegrown beauty brands, including M.A.C, Clinique, Lakmé, Maybelline, and more.

 

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Health & Beauty

Countries Allowed:  India 

Tira Beauty is an omnichannel beauty retail platform in India, launched by Reliance Retail in April 2023. Spearheaded by Isha Ambani, it offers a curated selection of global and homegrown beauty brands, including M.A.C, Clinique, Lakmé, Maybelline, and more. Tira provides a seamless shopping experience through its website, mobile app, and flagship stores in major cities like Mumbai, Bengaluru, Pune, New Delhi, Hyderabad, and Chennai. The platform emphasizes authenticity, offering 100% genuine products, and features services like virtual try-ons, certified beauty consultations, and a loyalty program called Tira Treats. Despite its rapid growth, some customers have reported concerns regarding product authenticity and customer service. Tira continues to expand its presence, aiming to democratize beauty access across India.

For more information or to explore their offerings, visit Tira's official website.