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FirstCry, established in 2010 by Supam Maheshwari and Amitava Saha, is India's leading e-commerce platform specializing in products for babies, kids, and mothers...

 



FirstCry, established in 2010 by Supam Maheshwari and Amitava Saha, is India's leading e-commerce platform specializing in products for babies, kids, and mothers. Headquartered in Pune, Maharashtra, FirstCry offers a comprehensive range of over 200,000 products from more than 6,000 brands, including diapering, toys, apparel, footwear, gear, health supplements, infant formulas, feeding equipment, skincare, and detergents.

Key Milestones:

  • 2010: FirstCry was founded with the aim of providing a one-stop destination for parenting needs across commerce, content, community engagement, and education.

  • 2011: The company expanded into offline retail through franchise-owned stores, initially targeting Tier-2 and Tier-3 cities.

  • 2013: FirstCry introduced its private label clothing brand, BabyHug.

  • 2016: The company acquired BabyOye, owned by the Mahindra Group, merging their operations to enhance their retail presence.

  • 2019: FirstCry ventured into the international market by launching operations in the United Arab Emirates and later in Saudi Arabia in 2022.

  • 2021: The company raised ₹95 crore (approximately $13 million) in an equity funding round from pi Ventures.

  • 2024: FirstCry went public on the Bombay Stock Exchange and National Stock Exchange on August 13, 2024, following a successful initial public offering.

Vision and Mission:

  • Vision: To be the most trusted and preferred multi-channel retailing platform for mothers, babies, and kids' products.

  • Mission: To make the parenting experience beautiful by offering a wide range of quality products and services that cater to the evolving needs of parents and children.

Headquarters:

FirstCry's headquarters are located in Pune, Maharashtra, India.

For more information, you can visit their official website: www.firstcry.com.

Firstcry : OPEN NOW>


  • Categories
    Baby & Kids
  • Countries Allowed :  India 




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