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Communicate in a Crisis (Book Summary)

 


What’s it about?

Communicate in a Crisis (2019) looks at how brands may communicate in a crisis in a sensitive and successful way. Author Kate Hartley explains why customers have such a strong emotional attachment to companies and why social media is a threat to businesses. She also gives helpful tips on how to carry out a crisis communication plan.

About the author

Kate Hartley has worked in public relations, reputation management, and crisis communications for over 25 years. She is the co-founder of Pompeo, an organization that teaches brands how to handle online disasters.

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