Adidas is a global leader in the sportswear industry, known for its high-quality athletic shoes, apparel, and accessories.

Adidas is a global leader in the sportswear industry, known for its high-quality athletic shoes, apparel, and accessories. Here's some more detailed information about the brand:

History:

• Founded: Adidas was founded in 1949 by Adolf "Adi" Dassler in Herzogenaurach, Germany. The name "Adidas" comes from a combination of his nickname "Adi" and the first part of his last name, "Dassler."
• Rivalry with Puma: Adidas and Puma are often mentioned together because both brands were founded by the Dassler brothers. The brothers initially worked together at the Dassler Brothers Shoe Factory but split due to differences, which led to the creation of Adidas and Puma.

Products:

Adidas is known for a wide range of products designed for various sports and casual wear:

• Footwear: Adidas is famous for its innovative shoes, such as the UltraBoost, NMD, and Adidas Stan Smith. The Adidas Superstar and Adidas Gazelle are iconic in fashion culture as well.
• Apparel: The brand offers clothing for various sports like running, soccer, basketball, and training, including shirts, jackets, shorts, and activewear.
• Accessories: These include bags, hats, socks, and other sports-related accessories.
• Performance Technology: Adidas is known for incorporating advanced technologies in their products, such as Boost (for energy return in running shoes) and Primeknit (a form-fitting knitted upper for footwear).

Innovations:

• Boost Technology: Introduced in 2013, Boost provides superior cushioning and energy return, making it one of Adidas’ most popular innovations in running shoes.
• Primeknit: A seamless, knitted upper material that provides comfort and flexibility.
• Sustainable Practices: Adidas has been focusing on sustainability with products like shoes made from recycled ocean plastic in collaboration with Parley for the Oceans.

Collaborations:

Adidas has worked with several high-profile designers and celebrities, expanding its reach in both sports and fashion:

• Kanye West: Adidas collaborated with Kanye on the Yeezy line of sneakers, which became a cultural phenomenon.
• Pharrell Williams: The "Adidas x Pharrell" collections have brought forward colorful and unique designs.
• Stan Smith & Other Celebrities: The iconic Stan Smith sneaker has been released in many collaborations with various artists and designers.

Sustainability Efforts:

Adidas is also making strides towards sustainability by producing shoes and apparel with eco-friendly materials. Some initiatives include:

• Futurecraft Loop: A fully recyclable running shoe.
• Adidas Parley: A partnership to create footwear and apparel from recycled ocean plastics.

Sports Sponsorships:

Adidas has long been a prominent sponsor in the world of sports:

• Football (Soccer): Adidas is the official kit supplier for major teams like Real Madrid and Bayern Munich. It also sponsors high-profile players such as Lionel Messi.
• Olympics: Adidas has been a long-time partner of the Olympic Games, supplying uniforms for many national teams.
• Other Sports: Adidas has sponsorships in basketball, tennis, and more.

Adidas Brands:

• Reebok: Adidas acquired Reebok in 2006, expanding its reach in the fitness and sportswear market, especially in the US.
• Adidas Originals: A sub-brand focused on retro-inspired fashion and lifestyle apparel.

Global Presence:

• Adidas operates in over 160 countries, with products available in retail stores, e-commerce platforms, and through authorized dealers.
• It competes directly with other sportswear brands, like Nike, Puma, and Under Armour, in both performance and lifestyle segments.

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